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Accell NL Turns Announced Strategy Changes into Concrete Measures

EDE, the Netherlands – Finally it becomes more clear where Accell is heading to after Europe’s biggest in bikes earlier this year announced to implement radical strategy changes. Part of these changes, and certainly not the least one, is the company’s switch to omnichannel. What concrete measures are taken to make the new strategy possible, was presented yesterday by Accell Group’s subsidiary for the Benelux region, Accell NL, to its dealers based in Belgium, the Netherlands and Luxembourg....

REIN4CED To Produce ‘Hybrid’ Composite Frames in Belgium

LEUVEN, Belgium – The next-generation of high-end composite bicycle frames will be produced in Leuven, Belgium. REIN4CED is the new startup company behind it, which not only developed the patented impact-resistant steel-fiber composite frames, but that also devised a fully automated production line. Production is to start late 2019 and offers REIN4CED customers – the leading brands – possibilities to bring back carbon frame production from Asia to Europe....

Cycling Industries Europe: New Voice for Bike Business in Europe

BRUSSELS, Belgium – Today the ECF Cycling Industry Club announces that their informal group is changing into ‘Cycling Industries Europe’ (CIE) in 2019; a new association for corporate advocacy at EU level. A CIE founding meeting is to take place in Brussels on 11 October when senior executives from global companies will join their European colleagues, ECF and senior officials from EU bodies....

Eurobike Launches New Trade Show in Thailand

BANGKOK, Thailand – ASEAN Bike is the name of the new trade show developed and powered by Eurobike in close cooperation with a local partner. The show will take place at the IMPACT Exhibition and Convention Center and held in partnership with experienced Bangkok based N.C.C. Exhibition Organizer (NEO), who has over ten years of experience of organising the ‘International Bangkok Bike.’ The show will take place from 3-5 October 2019....

Interbike’s Move to Reno Brings in Less Retailers

RENO/NV, USA – For the 2018 edition, Emerald Expositions moved the U.S bicycle show Interbike from Las Vegas to Reno and introduced a new show concept. The first edition of this Interbike Marketweek 2018, which took place from 15-20 September, attracted less visitors and less exhibitors....

‘Off-Road’ Legal Loophole Plugged; No Non-Type-Approved E-MTBs

BRUSSELS, Belgium – Current EU Regulations on e-bikes offer a serious loophole. It makes it possible for companies to put over 250W and over 25 km/h e-MTBs on the market that skirt complicated and expensive type approval procedures. That’s possible due to this exemption in the type-approval regulation wording: “vehicles primarily intended for off-road use”. However, this ‘primarily off-road exemption’ can be countered by national laws, argues the Confederation of the European Bicycle Industry (C...